America’s love affair with the Internet continues to bear fruit and multiply in the form of a new social networking site targeting divorced U.S. residents called SweetSecond (www.SweetSecond.com). And after surviving the financial workout that is the divorce process, the newly singled may be comforted to know that a SweetSecond.com membership is free.

“There are a number of dating-related social networking sites that target members based on race, religion, politics and sexual orientation. SweetSecond is the first to cater to 30+ aged divorced individuals,” Josh Alexander CEO of SweetSecond.com said. According to the last-reported U.S. divorce rate provided by the National Center for Health Statistics, there are 38% divorces per capita per year in the United States. The rate has steadily hovered around 40% over past last decade.   “The best estimates claim that there are around 23 million divorced singles living in the United States. At SweetSecond we believe that another divorced single can best understand and accept the sometimes complicated lifestyle of a potential mate—issues that arise when children are involved for example, and dealing with holidays and custody issues,” Alexander stated.Becoming a member of SweetSecond.com is fast and easy. Visitors fill out one simple form. Once the registration process is complete, members may build an online profile that includes the ability to upload up to ten images to their personal page. Members may contact one another via email, send ecards, blog and share stories about their “new life” with other divorced individuals in a special forum. “Movies like Must Love Dogs and You’ve Got Mail illustrate that older Americans have now embraced the Internet in many ways—especially as a viable way to meet Mr. or Ms. Right,” Alexander added. “The phrase ‘geographically undesirable’ is no longer a barrier to initiating or maintaining a relationship. As individuals learn about each other through the online community, they arrange for ‘get to know you better’ weekends or weeklong trips. For the person who is divorced, and may not have a very flexible schedule, an online community is a great way to ‘screen’ someone without a huge time investment.”

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